ICONIC 90s Beauty Trends you need to try in 2023

The ‘90s are back and better than ever. Besides the resurgence of ‘90s and early-2000s trends in fashion via low-rise bottoms, graphic crop tops, slip dresses, and more, the beloved era is returning to spark looks within the beauty industry as well.

These trends were popular on ‘90s It girls Gwen Stefani, Destiny’s Child, and Naomi Campbell, now get ready to spot their comeback on 2022’s hottest influencers and celebrities like Bella Hadid, Megan Thee Stallion, and Miley Cyrus.

1. High Pony & Swoopy Bangs

Ariana Grande refused to let the high pony die, and for that we owe great thanks, For best results, use a blow dryer with ion technology to get the smoothest, frizz-free blowout. Use a heat protectant, then slick everything back (except for a section of hair at the front) high and tight using a bristle boar hair brush and lightweight hair gel. Swoop the remaining section back and secure with bobby pins (side swoop bangs)

2. Overlined Brown Lips

Those universally flattering, earthy brown lips of the 90s are back, while the trend reads a little more severe all those years ago, you can avoid the harsh edges by using a closer hue of brown lip liner from your natural lip color and blending it a bit with a gloss

3. Claw Clips

Embrace that effortless aura with the help of claw clip—the perfect accessory to keep your hair in place while still looking stylish. Our favorite thing about them? You can style them with any fit—to the grocery store in sweatpants or to a posh brunch with the girls in a silk slip dress and heels.

4. Frosted Eyeshadow

Icy blue pastels all over your eyelids was the standard for hot girls back in the day. Big stars like JLo, Paris Hilton, Britney Spears, Cameron Diaz, and Angelina Jolie were all seen fronting frosty eyeshadow back in the day.

For its come back in 2023, we’re seeing these silvery-blue pastels neatly shaped and more pigmented than ever before. Less shimmer, more blue. We recommend our Euphoric collection for this look

And ofcoz, you can play around with other colors with the same concept in mind

(less shimmer, more color)

5. Thinner Brows if you are feeling Bold in 2023

Seen on practically everyone who was anyone in the ‘90s, thin brows are slowly coming back into style. Unfortunately for those of us who still love our thick, natural Cara Delevigne-esque brows, the beauty community has decided that we’ve neglected our tweezers for far too long now. If you’re intending to partake in the skinny brow trend yet again, we’d recommend going to a professional to sculpt them for you.

6. A pop of gothic bold color

The ‘90s were known for darker, matte lip colors like browns and maroons, often seen on models like Cindy Crawford, Christina Ricci, and more. Set against a pale foundation shade and smokey vampire-like makeup, the lip added to the intimidating look. This year, beauty brands are keeping up with trends and formulating more lipstick lines that include darker shades for the reinvention of gothic-inspired makeup.

7. Wolf haircut

Born as a new incarnation of the 70s shag and the 80s mullet, the cut features short choppy layers starting at the crown and longer bottom layers tapered towards the ends. Plenty of weight removal allows the wolf cut to deliver a flattering lift at the top, complemented with a wealth of texture throughout the length. Why is it called the ‘wolf haircut”? No one knows for sure, but a lot of hairstylists say that it just resembles the mane of a wolf. The origin? Wolf cuts come from Korea.

Which trend will you be wearing into 2023? Let us know